When hiring an SEO company for the first time, you may be confused by a lot of the jargon that you see on their websites. This is especially true if your business is not a web based service. Don’t get left in the dark, read on to discover the meaning of some of the most common industry jargon that will be used by your SEO Company.
SEO: Let’s start with the most important one. SEO stands for search engine optimization. An SEO company uses a variety of techniques to optimize sites for search engines.
SERP: Search Engine Results Page. This is the page that your SEO Company will be trying to improve your ranking on.
Backlinks: These are the incoming links to a particular website from other sources.
Keyword: The word of phrase used to search. Your SEO Company will do keyword research to determine which keywords are the best to optimize for.
Anchor Text: The visible text of a link the users see and click on.
Bounce Rate: This number represents the percentage of users who enter a site and leave instead of staying and visiting other pages on the site. The goal is to have as low of a bounce rate as possible. After all, the longer a user stays on a site the more likely they will convert into a customer.
Conversion: This is the process of converting casual visitors into customers or repeat visitors.
LandingPage: This is the page that a user lands on after clicking through from a search engine.
LinkBait: Content that is specifically designed to gets lots of attention and links.
METATags: An HTML tag that provides information about a site such as who created it, what the site is about, and which keywords are relevant to the site.
Nofollow: An attribute webmasters can add to a page to tell the search engines not to consider a specific link when calculating the rankings. This is useful for pages like indexes or forums.
OrganicLink: A link that comes to a website naturally without any sort of agreement to exchange links of otherwise pay for them.
Armed with this knowledge you should have no problem understanding exactly what a company is offering you. This is hardly an all encompassing list, but the company you hire will undoubtedly be able to answer any questions you may have.